
Blog and Publications
Transform Your Business

UNLOCKING SUCCESS: MINDSET
As an entrepreneur (yes you are a business owner), have you ever stopped to ponder the role that your mindset plays in the success of your business? You need to not only think like a coach to get your clients results, but you also need to think like a business owner and get in the right mindset to grow your business. 80% mindset, 20% skill...

Marketing Like a Boss: Lessons from the World of Hip-Hop
Hip-hop, once solely a genre of music, has evolved into a cultural powerhouse that stretches far beyond its musical roots. It has undergone a remarkable transformation, emerging as a multifaceted movement that has profoundly influenced society in numerous ways. Its impact can be felt not only in the realm of music but also in the realms of business, sales and marketing.

THE ART OF STORYTELLING IN BUSINESS
In the world of business, storytelling has emerged as a powerful tool for capturing attention, building brand identity, and driving customer engagement. Beyond mere data and statistics, stories have the ability to connect with people on an emotional level, making them more likely to remember and relate to a brand.

What Business Owners Can Learn from Superhero Movies
One of the biggest draws of superhero movies is their ability to tell compelling stories. These movies take audiences on an emotional journey, from the highs of victory to the lows of defeat. They introduce us to relatable characters who face extraordinary challenges, and we can't help but root for them to succeed. As business owners (and marketers), we can learn a lot from this approach.

WHY SALES IS JUST LIKE DATING
Sales and dating may seem to be two different areas of life, but they have many similarities. Both involve building relationships, creating connections, and effectively communicating your value proposition. Whether you're trying to sell a product or win someone's heart, the principles of persuasion are the same.

3 Marketing Campaigns that Hit a Nerve
Marketing campaigns have the power to evoke a wide range of emotions in us. Some campaigns leave us tickling our funny bones with their clever humor, while others tug at our heartstrings bringing tears to our eyes and others just straight piss us off. Let’s explore three unforgettable and controversial marketing campaigns that will hit a nerve. Jeremy’s “Shut Up and Shave campaign,” Bud Light’s “LGBTQ Campaign” and Jeremy’s “He/Him - She/Her Chocolate Bars” made us laugh and cry at the same time and are guaranteed to hit a nerve…

Your VIRTUAL PEN
In the dynamic world of business, Chat GPT opens up a realm of possibilities for enhancing operations and customer interactions. Discover the diverse ways you can leverage this powerful AI tool to drive growth and efficiency. From personalized customer support and automated lead generation to content creation and market research, Chat GPT can revolutionize your business strategies. Unleash the potential of conversational AI and unlock new avenues for success in the digital age.

From Sushi to Social Media: How businesses Can Learn from Japanese Cuisine
In the world of culinary delights, Japanese cuisine stands out for its exquisite flavors, meticulous preparation, and artistic presentation. Each dish tells a story, reflecting a rich cultural heritage. But what if we told you that the principles behind Japanese cuisine can offer valuable insights for modern marketing strategies, particularly in the realm of social media?

What is AI and how you can use AI in your business?
The hot buzz of Artificial Intelligence, commonly known as AI, is an area of computer science that focuses on creating machines that can perform tasks that typically require human intelligence. AI has gained significant attention in recent years due to its potential to revolutionize the way we live and work. In this blog post, we will delve deeper into what AI is, its types, applications, limitations, and how businesses can leverage Chat AI for various tasks.

Growing Your Business Using The Membership Model
Discover how a membership model can drive business growth, increase revenue, and foster customer loyalty. Learn the key benefits and strategies for implementing a successful membership program for your business.

Maximizing Your Business Potential Through Effective Goal Setting
Goal setting is a key component of any successful business. By setting clear, measurable goals, you can stay motivated, track your progress, and stay on course to achieving your business objectives. Find out how goal setting can benefit your business in this blog post.

How to Create Business Efficiency Through System Optimization
Business process optimization can seem complicated at first, but it's not as difficult to understand as many people believe. Let's take a quick look at everything you need to know…

Digital Toolbox for Businesses
How do you keep your team connected? How do they operate more efficiently? How can you scale your business? How do you do all the above at the same time?
Well, it starts with your tech stack or what I like to call your “digital toolbox.” …

THE POWER OF AUTOMATION IN BUSINESS
Technology is a great tool to help you boost your business. Here's everything you need to know about the power of automation in business…

Power of a Playbook
The digital marketing industry is changing as it's becoming more focused on customers' needs and wants. Is your brand changing with it? Do you have a strategy? Do you have a playbook?
"Where focus flows, energy goes!"
– Anthony Robbins